maddy is a marketer. connector. avid notetaker. joy enthusiast. PR MAVEN. caffeine connoisseur.
Maddy Spellerberg brings over 11 years of experience in luxury lifestyle and event marketing, supporting three top-performing agencies. She most recently worked as the Senior Account Manager for In Good Company PR, where she led the client service of the agency’s roster, supporting distinguished professionals within the luxury wedding and hospitality industries with their PR, sales, social media and marketing strategy. She is currently on the hunt for her next full-time adventure, seeking roles that are too good to pass up.
During her tenure with IGC, she secured several In Good Company clients in various esteemed publications including: The New York Times, BRIDES, Martha Stewart Weddings, Style Me Pretty, Wall Street Journal, Bridal Guide, VOGUE, Travel & Leisure & more. She served as the primary point of contact to C-suite clients to ensure marketing and brand strategy was being executed with intention and impact. Overseeing everything from influencer campaigns and social content to PR, partnerships, digital advertising, and partnership events. she and her team consistently exceeded benchmarks across earned media, web performance, email, and social KPIs, with wins including major national press, triple-digit traffic spikes, and high-converting campaigns. (confetti emoji)
When she’s not working, you can usually find her on a Pilates mat, or with her golden retriever, Pancake. She also serves on the National Board of Directors for Wish Upon a Wedding and is a sustaining member of The Junior League of Charleston.
To get in touch, feel free to follow her on Instagram or email directly - maddy(at)madelineconsulting(dot)com.
lET’S GO FIRST PERSON FROM HERE ON OUT…
my service philosophy
MARKETING AND pr should begin with a story. CONNECT TO A STRATEGY. AND SPARK CONNECTION.
As the ringleader of client service programs, I will safeguard your brand, amplify its story, and elevate the consumer experience, all while delivering service that is attentive, professional, and impeccably polished.
so lovely TO MEET YOU
“Intention means every decision, from the most obviously significant to the seemingly mundane, matters. To do something with intentionality means to do it thoughtfully, with clear purpose and an eye on the desired result.”
AUTHOR’S NOTE FOR AN AUTHOR: If you haven’t read Will’s best-selling book, Unreasonable Hospitality, do yourself a favor and buy one for you and every person of your team and family. It is that good. My guiding light for client relations.
PURCHASE (#ad)
my capabilities
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Naviagating the ever-changing media landscape can be challenging. Allow me to professional curate your photo gallery, editorial summary and Q&A to some of the top lifestyle and bridal publications and digital blogs.
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Design and define your client journey from proposal to onboarding with thoughtful recommendations that drive people to take action.
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Allow me to work on batch planning your carousel posts and LinkedIn content. *Note, I do not do any paid advertising at this time.
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In need of a more traditional approach? I will craft a press release with valuable insights and stakeholder quotes and distribute to pertinent media or place on a wire service.
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Fine-tune your web copy so that you are showing up with SEO/GEO best practices. Draft compelling blog content that can be ‘owned media’ that you repurpose into social media posts or use in your outbound marketing campaigns.
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Discover where and how you’re showing up and lay the foundation for your next year’s marketing. This includes robust research, competitive analysis, positioning statements and more.
SOME Previous ClientS
HOSPITALITY/WEDDING.
JULIAN LEAVER EVENTS
ESTERA EVENTS
MASHAIDA CO.
HAYLEY PAIGE
KATE & CO.
LYNDEN LANE
BYBELLO EVENTS
SEMIA FLOWERS
HAMBY CATERING
PAULA LEDUC FINE CATERING
SPORTS/TICKETING.
FAMILY CIRCLE CUP, VOLVO CAR OPEN
SOUTHEASTERN WILDLIFE EXPOSITION
THE CHARLESTON BATTERY
CONSUMER LIFESTYLE.
POLLY’S FINE JEWELERY
HANNAH FLORMAN FINE JEWELRY
PALMETTO MOON
BARIO NEAL
DR. KERRY SOLOMON
REVERIE SOCIAL
BEACON COMMUNITY BANK
CAPITOL COFFEE
KAT DRERUP REAL ESTATE
shall we?
Interested in working together? Fill out some info and we will be in touch shortly! x M